Christmas 2013 collaboration between Typeone and TBWA.
Tracking computer on the second floor, with a super wide angle infrared camera tracks IR light bouncing off people as they pass. The tracking computer sent information over the network to more computers in the reception and basement to control the vision and sound.
We only had a week to create Gratuitous Digital Thingy, so most of the hardware came from parts lying around the TBWA offices and the Typeone Lab; CCTV equipment, conference room projectors and unloved computers.
Agency: TBWA London